000 00434nam a2200181 a 4500
999 _c3579
_d3579
005 20180127112855.0
008 141201s2007 xx 000 0 und d
020 _a9788131403198
040 _aMAIN
041 _aENG
082 _a658.8
_bCHA/CAS
100 _aChaudhuri, Sumit Kumar (Ed.)
245 _aCase studies on managing in troubled times
_cedited by Sumit Kumar Chaudhuri.
260 _aHyderabad :
_bICFAI,
_c2007.
300 _a274 p.
500 _aTable of contents: Chapter 1. Alitalia: the Airline in trouble Chapter 2. Challenging times of Japan tobacco Chapter 3. Converium: the Swiss Reinsurer's trobouled times Chapter 4. Gaming market: Nintendo's struggles Chapter 5. Havas: troubled times at french advertising giant Chapter 6. Kodak: fading moments in digital photography Chapter 7. Krispy kreme doughnuts: the troubled times Chapter 8. LSG sky chefs: managing in troubled times Chapter 9. Marks and spencer: the downfall and leadership vaccum Chapter 10. Merck: a future laggard in the global pharmaceutical industry? Chapter 11. Mitsukoshi: the Japanese retailer's troubled times Chapter 12. Motorola in China Chapter 13. Motorola's lost opportunities Chapter 14. Poland spring: managing it troubled times Chapter 15. Proton: the Malaysian car maker's troubles and challenges Chapter 16. Regal entertainment group: managing troubled times Chapter 17. Proton: the Malaysian car maker's troubles and challenges Chapter 18. Regal entertainment group: managing troubled times Chapter 19. Starbucks in Germany Chapter 20. Telecom Italia: troubled times in Brazil
650 _aMarketing.
942 _cBK