000 00411nam a2200169 a 4500
999 _c3447
_d3447
005 20180206120926.0
008 141201s2006 xx 000 0 und d
020 _a9788131401859
040 _aMAIN
041 _aENG
082 _a658.802
_bRED/INT
100 _aReddy, Sumati (Ed.)
245 _aIntegrating HR and marketing strategies
_bconcepts and cases
_cEdited by Sumati Reddy.
260 _aHyderabad :
_bICFAI,
_c2006.
300 _a229 p.
500 _aTable of contents: Section 1. Internal marketing Section 2. Recruitment and marketing Section 3. HR practices to strengthen the broad image Section 4. Cases Index
650 _aMarketing.
942 _cBK