000 00402nam a2200169 a 4500
999 _c3067
_d3067
005 20180221110416.0
008 141201s2007 xx 000 0 und d
020 _a9788131411803
040 _aMAIN
041 _aENG
082 _a658.81
_bRAO/MAN
100 _aRao, Pramod (Ed.)
245 _aManaging 4ps of FMCG marketing:
_ban introduction
_cedited by Pramod Rao and Ravikant S Wawge.
260 _aHyderabad :
_bICFAI,
_c2007.
300 _a220 p.
500 _aTable of contents: Section 1. Concepts Section 2. Case studies Index
650 _aMarketing.
700 _aWawge, Ravikant S (Ed.)
942 _cBK