| 000 | 00416nam a2200169 a 4500 | ||
|---|---|---|---|
| 999 |
_c3036 _d3036 |
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| 005 | 20180213114928.0 | ||
| 008 | 141201s2008 xx 000 0 und d | ||
| 020 | _a9788131412718 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.83 _bWAR/MAR |
||
| 100 | _aWarriar, Ravi (Ed.) | ||
| 245 |
_aMarketing metrics : _bmodels and applications _cedited by Ravi Warriar. |
||
| 260 |
_aHyderabad : _bICFAI, _c2008. |
||
| 300 | _a187 p. | ||
| 500 | _aTable of Contents ; Section 1. Marketing metrics : an introduction Section 2. Implementing marketing metrics Section 3. Linking metrics to financial consequences Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||