| 000 | 00361nam a2200157 a 4500 | ||
|---|---|---|---|
| 999 |
_c3017 _d3017 |
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| 005 | 20180226111601.0 | ||
| 008 | 141201s2005 xx 000 0 und d | ||
| 020 | _a8178814803 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8120285 _bGAR/E |
||
| 100 | _aGarikaparthi, M. (Ed.) | ||
| 245 |
_aECRM : _bconcepts and cases _cedited by M. Garikaparthi. |
||
| 260 |
_aHyderabad : _bICFAI, _c2005. |
||
| 300 | _a270 p. | ||
| 500 | _aTable of contents: Section 1. Understanding eCRM Section 2. eCRM process and tools Section 3. Cases in eCRM Appendix Bibliography Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||