| 000 | 00410nam a2200169 a 4500 | ||
|---|---|---|---|
| 999 |
_c3015 _d3015 |
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| 005 | 20180119113116.0 | ||
| 008 | 141201s2005 xx 000 0 und d | ||
| 020 | _a8178815001 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bSUR/EFF |
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| 100 | _aSuresh, K. (Ed.) | ||
| 245 |
_aEffective B2B marketing : _bconcepts and cases _cedited by K. Suresh. |
||
| 260 |
_aHyderabad : _bICFAI, _c2005. |
||
| 300 | _a217 p. | ||
| 500 | _aTable of contents: Section 1. Effective B2B marketing Section 2. Leveraging technology Section 3. Challenges and trends Section 4. Cases Bibliography Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||