000 00411nam a2200169 a 4500
999 _c2916
_d2916
005 20180219161025.0
008 141201s2008 xx 000 0 und d
020 _a9788131415955
040 _aMAIN
041 _aENG
082 _a658.827
_bHAR/BRA
100 _aHarish, R. (Ed.)
245 _aBrand Architecture :
_bconcepts and cases
_cedited by R. Harish.
260 _aHyderabad :
_bICFAI,
_c2008.
300 _a211 p.
500 _aTable of Contents : Section 1. Concepts and approaches Section 2. Cases Index
650 _aMarketing.
942 _cBK