000 00403nam a2200169 a 4500
005 20180219160735.0
008 141201s2004 xx 000 0 und d
020 _a8118813823
040 _aMAIN
041 _aENG
082 _a658.827
_bCHA/TOT
100 _aChaturvedi, Braj Mohan (Ed.)
245 _aTotal brand management :
_ban introduction
_cedited by Braj Mohan Chaturvedi.
260 _aHyderabad :
_bICFAI,
_c2004.
300 _a179 p.
500 _aTable of Contents : Section 1. Concepts Section 2. Cases Index
650 _aMarketing.
942 _cBK
999 _c2915
_d2915