000 00369nam a2200157 a 4500
999 _c2910
_d2910
005 20181109110813.0
008 141201s9999 xx 000 0 und d
020 _a9788131415672
040 _aMAIN
041 _aENG
082 _a659.1
_bSUR/PUB
100 _aSuresh, K (Ed.)
245 _aPublic service advertising :
_bsome issues and campaigns
_cedited by K. Suresh and Mannar Indira Srinivasan.
260 _aHyderabad :
_bICFAI,
_c2008,
300 _a209 p.
500 _aTable of Contents : Section 1. Introduction Section 2. Issues Section 3. Global campaigns Section 4. Indian caselets Index
650 _aAdvertising.
700 _aSrinivasan, Mannar Indira (Ed.)
942 _cBK