000 00422nam a2200169 a 4500
005 20170914131149.0
008 141201s2006 xx 000 0 und d
020 _a9788131400968
040 _aMAIN
041 _aENG
082 _a658.8
_bSRE/BEL
100 _aSreedhar, G. V. S. (Ed.)
245 _aBelow the line marketing :
_bconcepts and cases
_cedited by G. V. S. Sreedhar.
260 _aHyderabad :
_bICFAI,
_c2006.
300 _a214 p.
500 _aTable of Contents: Section 1. Concepts Section 2. Cases Bibliography Index
650 _aMarketing.
942 _cBK
999 _c2857
_d2857