000 00408nam a2200169 a 4500
005 20170912113440.0
008 141201s2007 xx 000 0 und d
020 _a9788131406182
040 _aMAIN
041 _aENG
082 _a658.8
_bLAH/SER
100 _aLahiri, Keka (Ed.)
245 _aServices marketing:
_bissues and cases
_cEdited by Keka Lahiri.
260 _aHyderabad :
_bICFAI
_c2007
300 _a212 p.
500 _aTable of Contents: Section 1. Issues and challenges Section 2. Overcoming challenges Section 3. Case
650 _aMarketing.
942 _cBK
999 _c2855
_d2855