| 000 | 00382nam a2200157 a 4500 | ||
|---|---|---|---|
| 999 |
_c2844 _d2844 |
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| 005 | 20170417103527.0 | ||
| 008 | 141201s2007 xx 000 0 und d | ||
| 020 | _a9780195180862 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.4 _bMEY/FAS |
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| 100 | _aMeyer, Marc H. | ||
| 245 |
_aFast path to corporate growth : _bleveraging knowledge and technologies to new market applications _cby Marc H. Meyer. |
||
| 260 |
_aOxford : _bOxford university press, _c2007. |
||
| 300 | _a326 p. | ||
| 500 | _aTable of Contents: Chapter 1. IBM rises from the ashes Chapter 2. A framework for action Chapter 3. Segmenting markets for growth Chapter 4. Understanding user needs Chapter 5. Creating design concepts, prototyping, and validating design choices Chapter 6. How Honda innovates Chapter 7. Product line and platform development Chapter 8. Honda's Element comes to life Chapter 9. Business model innovation Chapter 10. New brand and product line development at Mars Chapter 11. Making the business case Chapter 12. Executive decision making Chapter 13. Leading teams to growth. Appendix Index | ||
| 650 | _aManagement. | ||
| 942 | _cBK | ||