000 00419nas a2200169Ia 4500
008 141201s9999 xx 000 0 und d
020 _a9780199274895
040 _aNLU CUTTACK
041 _aEnglish
082 _a659.1
_bPER/LAR
100 _aPercy, Larry
245 _aStrategic advertising management
250 _a2nd
260 _c2005
_aOxford
_b Oxford university press
650 _aAdvertising
942 _cBK
999 _c2827
_d2827