| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c2826 _d2826 |
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| 005 | 20171106120904.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9780070616318 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bNAR/SER |
||
| 100 | _aNargundkar, Rajender | ||
| 245 |
_aServices and marketing : _btext and cases _cby Rajendra Nargundkar. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill, _c2006. |
||
| 300 | _a451 p. | ||
| 500 | _aTable of Contents: Chapter 1. Prelude to the seven P's pf services marketing Chapter 2. Product- the first P Chapter 3. Place- the second P Chapter 4. Promotion- the third P Chapter 5. Price- the fourth P Chapter 6. People- the fifth P Chapter 7. Physical evidence- the sixth P Chapter 8. Process- the seventh P Chapter 9. Integrated services strategy Chapter 10. Globalisation of services Chapter 11. Retailing in India and around the world Chapter 12. Customer relationship management (CRM) Bibliography Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||