| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 005 | 20180209132311.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9780195676969 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.83 _bEAS/MAR |
||
| 100 | _aEaswaran, Sunanda | ||
| 245 |
_aMarketing research : _bconcepts, practices and cases _cby Sunanda Easwaran and Sharmila J. Singh. |
||
| 260 |
_aNew Delhi : _bOxford, _c2006. |
||
| 300 | _a605 p. | ||
| 500 | _aTable of Contents : Part 1. Introduction to marketing research Part 2. Planning for marketing research Part 3. Implementing research : quantitative surveys Part 4. Qualitative research and its implementation Part 5. Getting meaning out of data and application Index | ||
| 650 | _aMarketing. | ||
| 700 | _aSingh, Sharmila J. | ||
| 942 | _cBK | ||
| 999 |
_c2620 _d2620 |
||