| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 005 | 20171205122924.0 | ||
| 008 | 141201s2007 xx 000 0 und d | ||
| 020 | _a9780195667585 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bAPT/SER |
||
| 100 | _aApte, Govind | ||
| 245 |
_aServices marketing _cby Govind Apte. |
||
| 260 |
_aNew Delhi : _bOxford, _c2007. |
||
| 300 | _a440 p. | ||
| 500 | _aTable of contents: Chapter 1. Services : characteristics and categories Chapter 2. Trends in service marketing Chapter 3. Consumer behaviour Chapter 4. Marketing mix elements for services Chapter 5. Product, promotion, price, and distribution Chapter 6. Role of people in services marketing Chapter 7. Physical evidence of a service Chapter 8. Service quality, measurement, and control Chapter 9. Demand and supply management Chapter 10. Marketing research in services marketing Chapter 11. Management of the services marketing effort Chapter 12. Service tax provisions Appendix | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||
| 999 |
_c2598 _d2598 |
||