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| 999 |
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| 005 | 20181101120213.0 | ||
| 008 | 141201s9999 xx 000 0 und d | ||
| 020 | _a9780230633896 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a659.1 _bBHA/ADV |
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| 100 | _aBhatia, Tej K. | ||
| 245 |
_aAdvertising and marketing in rural India : _blanguage, culture, and communication _cby Tej K. Bhatia. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aDelhi : _bMcmillian, _c2007. |
||
| 300 | _a327 p. | ||
| 500 | _aTable of Contents : Chapter 1. Environment of rural marketing and advertising in India Chapter 2. Language, communication, and conventional media Chapter 3. Non-conventional media Chapter 4. Advertising communication and language Chapter 5. The making of a rural advertising Chapter 6. Wall advertising : globalisation, localisation, or glocalisation Chapter 7. Commercial advertising Chapter 8. Social and development messages Chapter 9. Imaging and imagining women Chapter 10. Religion and advertising Chapter 11. A new era of marketing and rural communication Chapter 12. Advertising and marketing in rural India : present and future Index | ||
| 650 | _aAdvertising -- India. | ||
| 942 | _cBK | ||