| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c2562 _d2562 |
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| 005 | 20180327113259.0 | ||
| 008 | 141201s2005 xx 000 0 und d | ||
| 020 | _a9780761932963 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.812 _bSET/CRE |
||
| 100 | _aSeth, Rakesh | ||
| 245 |
_aCreating customer delight : _bthe how and why of CRM _cby Rakesh seth and Kirti Seth. |
||
| 260 |
_c2005. _aNew Delhi : _bSage, |
||
| 300 | _a154 p. | ||
| 500 | _aTable of contents: Chapter 1. The growing need for CRM Chapter 2. Taking an integrated approach Chapter 3. Database management Chapter 4. CRM in call centres Chapter 5. CRM one-to-one Chapter 6. The sound of service. Appendix Index | ||
| 650 | _aMarketing. | ||
| 700 | _aSeth, Kirti | ||
| 942 | _cBK | ||