000			nam a22 a 4500
999			_c2530 _d2530
005			20171103131622.0
008			141201s2007 xx 000 0 und d
020			_a9780070658424
040			_aMAIN
041			_aENG
082			_a658.8 _bBUS/MAR
100			_aBusiness Week
245			_aMarketing power plays: _bhow the world's most ingenious marketers reach the top of their game _cby Business Week.
260			_aNew Delhi : _bTata McGraw Hill, _c2007.
300			_a178 p.
500			_aTable of Contents: Chapter 1. George Bodenheimer: n the ESPN zone Chapter 2. James Ownes: Caterpillar sinks its claws into services Chapter 3. Steven Freiberg: Thinking locally at citigroup Chapter 4. Paul Otellini: Inside intel Chapter 5. Hans Straberg: Electrolux cleans up Chapter 6. The Albrecht brothers: Aldi and traderr Joe's challenge to wal-mart Chapter 7. Anne Livermore: HP's ultimate team player Chapter 8. Harlan Weisman: Reinventing how Johnson and Johnson invents Chapter 9. Judy McGrath: Keeping MTV cool Chapter 10. Ingvar Kamprad: how IKEA became a global cult brand Chapter 11. Jeff Immelt: demanding more risk and innovation from GE Chapter 12. Marissa Mayer: managing Google's idea factory Chapter 13. Steve Jobs: Apple's visionary is shaking up disney Chapter 14. Jim McNerney: 3M's rising star revs uo innovation Chapter 15. Russell Simmons: from Hip- Hop to mainstream
650			_aMarketing.
942			_cBK