000 00430nam a2200181 a 4500
999 _c2294
_d2294
005 20180103134628.0
008 141201s2008 xx 000 0 und d
020 _a978184873590
040 _aMAIN
041 _aENG
082 _a658.8
_bPAR/NON
100 _aParsons, Elizabeth (Ed.)
245 _aNonprofit marketing (Vol.1)
_cedited by Elizabeth Parsons, Pauline Maclaran and Mark Tadajewski.
260 _aLondon :
_bSage,
_c2008.
300 _a329 p.
500 _aTable of Contents: The evolution of nonprofit marketing Chapter 1. The broadening of the marketing domain Chapter 2. Rethinking core concepts Chapter 3. Developments in practice
650 _aMarketing.
700 _aMaclaran, Pauline (Ed.)
700 _aTadajewski, Mark (Ed.)
942 _cBK