000			00980nam a22001937a 4500
005			20210325160039.0
008			210325b2010 ||||| |||| 00| 0 eng d
020			_a9780199568925
040			_aMAIN
041			_aENG
082			_a659.1 _bFLE/ADV
100			_aFletcher, Winston
245			_aAdvertising : _ba very short introduction _cby Winston Fletcher.
260			_aOxford : _bOUP, _c2010.
300			_a140 p.
500			_aTable of Contents: Prologue Chapter 1. What does advertising do? Chapter 2. How the advertising Industry is structured Chapter 3. Advertisers: the paymasters Chapter 4. The media: blowing the advertisers' trumpets Chapter 5. The creative agencies: creating new campaigns Chapter 6. The media agencies: spending the clients' money Chapter 7. Research, research, research Chapter 8. The good, the bad, and the ugly Chapter 9. The role of advertising in society Further Reading Index
650			_aAdvertising.
942			_cBK
999			_c16693 _d16693