000 nam a22 7a 4500
999 _c15531
_d15531
005 20180113160716.0
008 180111b2014 xxu||||| |||| 00| 0 eng d
020 _a9780241184837
040 _aMAIN
041 _aENG
082 _a658.575
_bEYA/HOO
100 _aEyal, Nir
245 _aHooked :
_bhow to build habit forming products.
_cby Nir Eyal and Ryan Hoover.
260 _aLondon :
_bPenguin,
_c2014.
300 _a242 p.
500 _aTable of Contents : Chapter 1.The Habit Zone Chapter 2.Trigger Chapter 3. Action Chapter 4. Variable Reward Chapter 5. Investment Chapter 6. What Are You Going to Do with This? Chapter 7. Case Study : The Bible App Chapter 8. Habit Testing and Where to Look for Habit-forming Opportunities Acknowledgements Contributors Appendix Notes
650 _aNew Products.
650 _aConsumer Behaviour.
700 _aHoover, Ryan.
942 _cBK