000 | nam a22 7a 4500 | ||
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999 |
_c15531 _d15531 |
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005 | 20180113160716.0 | ||
008 | 180111b2014 xxu||||| |||| 00| 0 eng d | ||
020 | _a9780241184837 | ||
040 | _aMAIN | ||
041 | _aENG | ||
082 |
_a658.575 _bEYA/HOO |
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100 | _aEyal, Nir | ||
245 |
_aHooked : _bhow to build habit forming products. _cby Nir Eyal and Ryan Hoover. |
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260 |
_aLondon : _bPenguin, _c2014. |
||
300 | _a242 p. | ||
500 | _aTable of Contents : Chapter 1.The Habit Zone Chapter 2.Trigger Chapter 3. Action Chapter 4. Variable Reward Chapter 5. Investment Chapter 6. What Are You Going to Do with This? Chapter 7. Case Study : The Bible App Chapter 8. Habit Testing and Where to Look for Habit-forming Opportunities Acknowledgements Contributors Appendix Notes | ||
650 | _aNew Products. | ||
650 | _aConsumer Behaviour. | ||
700 | _aHoover, Ryan. | ||
942 | _cBK |