| 000 | 00862nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20160907125958.0 | ||
| 008 | 160907b2016 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332557185 | ||
| 040 | _aMAIN | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bKOT/MAR |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing Management _cby Philip Kotler and Kevin Lane Keller. |
||
| 250 | _a15th ed. | ||
| 260 |
_aSouth Asia : _bPearson, _c2016. |
||
| 300 | _apage vaies | ||
| 500 | _aTable of Contents: Part 1. Understanding Marketing Management Part 2. Capturing Marketing Insights Part 3. Connecting with Customers Part 4. Building Strong Brands Part 5. Creating Value Part 6. Communicating Value Part 7. Delivering Value Part 8. Conducting Marketing Responsibility for Long-Term Success | ||
| 650 | _aManagement. | ||
| 700 | _aKeller, Kevin Lane | ||
| 942 | _cBK | ||
| 999 |
_c14739 _d14739 |
||