| 000 | 01044nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20160907115205.0 | ||
| 008 | 160907b2016 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789351198253 | ||
| 040 | _aMAIN | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bANA/MAR |
||
| 100 | _aAnand, Vijay Prakash | ||
| 245 |
_aMarketing Management _cby Vijay Prakash Anand |
||
| 260 |
_aNew Delhi : _bBiztantra, _c2016. |
||
| 300 | _a522 p. | ||
| 500 | _aTable of Contents: Chapter 1. Overview of Marketing Chapter 2. Market Oriented Strategic Planning Chapter 3. Marketing Environment Chapter 4. Marketing Research Chapter 5. Consumer Markets Chapter 6. Business Markets Chapter 7. Segmentation, Targeting and Positioning Chapter 8. Competition Chapter 9. Brand Chapter 10. Product Chapter 11. Services Marketing Chapter 12. Price Chapter 13. Place Chapter 14. Promotion-Integrated Marketing Communications Chapter 15. Rural Marketing Chapter 16. International Marketing Chapter 17. Green Marketing Index | ||
| 650 | _aManagement. | ||
| 942 | _cBK | ||
| 999 |
_c14738 _d14738 |
||