000			00754nam a2200229 a 4500
999			_c147 _d147
005			20210202150830.0
008			141201s2009 xx 000 0 und d
020			_a9788177589993
040			_aMAIN
041			_aENG
082			_a658.8342 _bSCH/CON
100			_aSchiffman, Leon G.
245			_aConsumer behavior _cby Leon G. Schiffman and L. L. Kanuk.
250			_a9th ed.
260			_aIndia : _bPearson, _c2009.
300			_apages varies.
500			_aTable of Contents: Part 1. Introduction Part 2. The consumer as an individual Part 3. Consumers in their social and cultural settings Part 4. The consumer's decision-making process
650			_aMarketing.
650			_aConsumer Behaviour.
700			_aKanuk, L. L.
942			_cBK