| 000 | 00460nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c131 _d131 |
||
| 005 | 20171205123525.0 | ||
| 008 | 141201s2009 xx 000 0 und d | ||
| 020 | _a9788131505311 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bHOF/MAR |
||
| 100 | _aHoffman, K. Dogulas | ||
| 245 |
_aMarketing of services _cby K. Dogulas Hoffman and John E G Bateson. |
||
| 260 |
_aAustralia : _bCengage Learning, _c2009. |
||
| 300 | _a425 p. | ||
| 500 | _aTable of contents: Part 1. An overview of services marketing Part 2. Assessing and improving service delivery Part 3. Service strategy: managing the service experience Index | ||
| 650 | _aMarketing. | ||
| 700 | _aBateson, John E G | ||
| 942 | _cBK | ||