| 000 | 00449nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c124 _d124 |
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| 005 | 20180107125530.0 | ||
| 008 | 141201s2009 xx 000 0 und d | ||
| 020 | _a9788131502938 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bKUR/PRI |
||
| 100 | _aKurtz, David L. | ||
| 245 |
_aPrinciples of marketing _cby David L. Kurtz |
||
| 250 | _a12th ed. | ||
| 260 |
_aSouth Western : _bCengage, _c2009. |
||
| 300 | _a656 p. | ||
| 500 | _aTable of contents: Part 1, Designing customer-oriented marketing strategies Part 2, Understanding buyers and markets Part 3, Target market selections Part 4, Product design Part 5, Distribution decisions Part 6, Promotional decisions Part 7, Pricing decisions. | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||