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040			_aMAIN
041			_aEnglish
082			_a305.3 _bSCH/PRI
100			_aSchaffter, Sharada J.
245			_aPrivileging the privileged gender in Indian advertising _cby Sharada J.Schaffter
260			_aNew Delhi : _bPromilla and Co. _c2006.
300			_a308 p.
500			_aTable of Contents: Chapter 1. Prologue Chapter 2. The Indian Background Chapter 3. Messages inherent in Advertisements Chapter 4. Content Analysis Chapter 5. Target : Man Chapter 6. Woman as Homemaker or Mother; Girl Child as Prospective Mother Chapter 7. Woman as Sex Object or Eye Catcher Chapter 8. Women as a Lower order of Human; Woman Ignored as Employed Chapter 9. "Advantage : Man!" Chapter 10. proposed Advertising Codes to Help Ensure Fair Portrayal of Women; Guidelines for Non-Sexist Language Chapter 11. Epilogue Notes Tables Newspapers and Periodicals Referred Acknowledgements Bibliography Index
650			_aWomen--Social Conditions.
942			_cPC
999			_c12373 _d12373