| 000 | 00916nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20161003133235.0 | ||
| 008 | 141201s2011 xx 000 0 und d | ||
| 020 | _a9788184503821 | ||
| 040 | _aMAIN | ||
| 041 | _aEnglish | ||
| 082 |
_a368.006 _bBAN/MAR |
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| 100 | _aBanga, J. S. | ||
| 245 |
_aMarketing strategies of general insurance companies _cby J. S. Banga |
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| 260 |
_aNew Delhi : _bDeep & Deep, _c2011. |
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| 300 | _a181 p. | ||
| 500 | _aTable of Contents: Chapter 1. Introduction Chapter 2. Regulatory Framework and Government Policy Perspective Chapter 3. Pricing and Product Management Strategies of Insurance Companies Chapter 4. Promotional and Distribution Strategies of General Insurance Companies Chapter 5. Customers' Perceptions as to the Marketing of Insurance Products and Services Chapter 6. Conclusions Bibliography Index | ||
| 650 | _aInsurance Companies--India. | ||
| 942 | _cBK | ||
| 999 |
_c11409 _d11409 |
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