000			02020nam a2200217 a 4500
005			20160524125858.0
008			141201s2011 xx 000 0 und d
020			_a9780470601754
040			_aMAIN
041			_aEnglish
082			_a346.73048 _bBRY/INT
100			_aBryer, L. G.
245			_aIntellectual Property Strategies for the 21st Century Corporation : _bA Shift in Strategic and Financial Management _cby Lanning G. Bryer, Scott J. Lebson and Matthew D. Asbell.
260			_aNew Jersey : _bJohn Wiley, _c2011.
300			_a322 p.
500			_aTable of Contents: Chapter 1. Corporate strategies, structures, and ownership of intellectual property rights Chapter 2. Properly evaluating a target within intellectual property rights Chapter 3. Growth through acquisition or merger Chapter 4. Penetrating new markets through extension of goods or product lines or expansion into other territories Chapter 5. Intellectual property : from asset to asset class Chapter 6. Strategic patent management after the boom : managing the R & D and patent pipeline Chapter 7. Global piracy and financial valuation of intellectual property revisited : threats, challenges, and responses Chapter 8. When to litigate : rise of the trolls Chapter 9. Using insurance to manage intellectual property risk Chapter 10. Exploring alternative dispute resolution Chapter 11. Outsourcing and off shoring of IP legal work Chapter 12. Intellectual property legal process outsourcing Chapter 13. Satisfying ethical obligations when outsourcing legal work overseas Chapter 14. The brave new world of Web 2.0 and the 3-D internet : how to prepare your company to participate Chapter 15. Managing green intellectual property Chapter 16. Accounting and tax policies as they relate to intellectual property Chapter 17. Intellectual property valuation techniques and issues for the 21st century Index
650			_aIntellectual Property.
700			_aLebson, Scott J.
700			_aAsbell, Matthew D.
942			_cBK
999			_c11007 _d11007