000			01023nam a2200193 a 4500
005			20160714134449.0
008			141201s1997 xx 000 0 und d
020			_a9780471141129
040			_aMAIN
041			_aEnglish
082			_a346.730488 _bSMI/TRA
100			_aSmith, Gordon V
245			_aTrademark valuation _cby Gordon V. Smith
260			_aNew York : _bJohn Wiley, _c1997.
300			_a293 p.
500			_aTable of Contents: Chapter 1. Valuation Basics Chapter 2. The Nature of a Trademark Chapter 3. Trademark Exploitation Chapter 4. Quantifying the Economic Benefit Chapter 5. Economic Life and Risks of Trademark Ownership and Exploitation Chapter 6. Trademark Valuation Chapter 7. Trademark Royalty Rates Chapter 8. Monetary Relief in Trademark Litigation Chapter 9. Special Trademark Valuation Situations Chapter 10. Global Valuation and Exploitation of Trademarks Appendices Bibliography Index
650			_aTrademarks--Law and Legislation. _aTrademarks--Valuation.
942			_cBK
999			_c10542 _d10542