| 000 | 00482nam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c104 _d104 |
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| 005 | 20180105121343.0 | ||
| 008 | 141201s2008 xx 000 0 und d | ||
| 020 | _a9788131501573 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bMCD/INT |
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| 100 | _aMcdaniel, Carl | ||
| 245 |
_aIntroduction to marketing _cby Carl Mcdaniel, Charles W. Lamb and Joseph F. Hair. |
||
| 250 | _a8th ed. | ||
| 260 |
_aSouth Western : _bCengage Learning, _c2008. |
||
| 300 | _a736 p. | ||
| 500 | _aTable of contents: Part 1. The world of marketing Part 2. Analyzing market opportunities Part 3. Product decisions Part 4. Distribution decisions Part 5. Promotion decisions Part 6. Pricing decisions Part 7. Technology-driven marketing Index | ||
| 650 | _aMarketing. | ||
| 700 | _aLamb, Charles W. | ||
| 700 | _aHair, Joseph F. | ||
| 942 | _cBK | ||