000			00418nam a2200169 a 4500
999			_c10296 _d10296
005			20181031160321.0
008			141201s9999 xx 000 0 und d
020			_a978142930482
040			_aMAIN
041			_aENG
082			_a659.2 _bLET/PUB
100			_aL'etang, Jacquie
245			_aPublic relations : _bconcepts, practice and critique _cby Jacquie L'etang.
260			_aLos Angeles : _bSage, _c2012.
300			_a290 p.
500			_aTable of Contents : Chapter 1. Introduction: critical thinking and interdisciplinary perspectives Chapter 2. Public relations: defining the discipline and the practice Chapter 3. Reputation, image and impression management Chapter 4. Risk, issues and ethics Chapter 5. Public affairs and the public sphere Chapter 6. Media perspectives: critique, effects and evaluation Chapter 7. Health communication and social marketing Chapter 8. Public relations and management Chapter 9. Organizational communication: understanding and researching organizations Chapter 10. Public relations in ‘promotional culture’ and ‘in everyday life’ Chapter 11. Public relations in a globalized world Chapter 12. Key thinkers and thought in public relations Biblography Index
650			_aPublic Relations.
942			_cBK