Services marketing: integrating customer focus across the firm by Valarie A. Zeithaml ... [et al.].

Contributor(s):

Zeithaml, Valarie A

Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2008.Edition: 4th edDescription: 743 pISBN:

9780070660076

Subject(s):

Marketing

DDC classification:

658.8 ZEI/SER

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Holdings ( 3 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Book	NLUO	NLUO	658.8 ZEI/SER (Browse shelf(Opens below))	Available	856
Book	NLUO	NLUO	658.8 ZEI/SER (Browse shelf(Opens below))	Available	857
Book	NLUO	NLUO	658.8 ZEI/SER (Browse shelf(Opens below))	Available	2817

Total holds: 0

Table of contents:
Part 1. Foundations for services marketing
Part 2. Focus on the customer
Part 3. Understanding customer requirements
Part 4. Aligning service design and standards
Part 5. Delivering and performing service
Part 6. Managing service promises
Part 7. Service and the bottom line
Index

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