Table of Contents:
Chapter 1. The Battle over Linguists and Law
Chapter 2. A Very Brief Introduction to Linguistics for Lawyers
Chapter 3. A Very Brief Introduction to Trademarks for Linguistics
Chapter 4. Generic vs. Secondary Meaning: Registry Hotel v. Hospitality Mgt.
Chapter 5. Teaching a Jury About Meaning: Warren v. Prestone
Chapter 6. Sounding Alike and Meaning Alike: ConAgra v. Hormell Descriptiveness: Nouns and Modifiers: Woodroast v. Restaurants Unlimited
Chapter 7. The Meaning of a Patronymic Prefix: Quality Inns c. McDonalds Sounding, Looking, and Meaning Different: AMR Pharm v. American Home Products
Chapter 8. Differences in the Ingredients, Qualities and Characteristics of the Products: Pyewacket v. Mattel
Chapter 9. Going Beyond Competing, Company and Product Names: AutoNation USA v. CarMax
Chapter 10. Using Foreign Language Words in Trademarks: Alixandre Furs v. Alexandros Furs
Chapter 11. Disclaiming Dealership Authorization: Matrix Essentials v. F & M. Distributors
Chapter 12. Using Linguistics Tools and Thinking in Trademark Chapter 13. Disputes Some Suggestions for Linguists
Chapter 14. Some Suggestions for Attorneys
Chapter 15. Power, Control, and the Ownership of Language
References
Cases Discussed
Index