Understanding CRM : present and future by R. S. Prasad.

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 249 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.812 PRA/UND (Browse shelf(Opens below))	Available		6582

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Table of contents:
Section 1. CRM: the concepts
Section 2. The CRM technological ecosystem
Section 3. CRM: present and future
Bibliography
Index