Reinventing advertising : the new reality edited by Neeraj Manlad.

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 187 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	659.1 MAN/REI (Browse shelf(Opens below))	Available		6376

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Table of Contents :
Section 1. The transformation of advertising
Section 2. Recent innovations in advertising
Index