Services marketing : people, technology, strategy by Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee.

By:

Lovelock, Christopher

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi: Pearson, 2011.Edition: 7th edDescription: 683 pISBN:

9788131759394

Subject(s):

Marketing

DDC classification:

658.8 LOV/SER

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 LOV/SER (Browse shelf(Opens below))	Available		10376

Total holds: 0

Table of contents:
Part I. Understanding Service Products, Consumers, and Markets
Part 2. Applying the 4 Ps of Marketing to Services
Part III. Managing the Customer Interface
Part IV. Developing Customer Relationships
Part V. Striving for Service Excellence
Part VI. Case Studies
Index

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