Business research methods by Alan Bryman and Emma Bell.
Material type:
TextLanguage: Publication details: New York : Oxford University Press, 2003.Description: 608 pISBN: - 9780199259380
- 658.0072 BRY/BUS
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
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NLUO | NLUO | 658.0072 BRY/BUS (Browse shelf(Opens below)) | Available | 7142 |
Table of Contents:
Chapter 1. Business research strategies
Chapter 2. Research designs
Chapter 3. The nature of quantitative research
Chapter 4. Sampling
Chapter 5. Structured interviewing
Chapter 6. Self-completion questionnaires
Chapter 7. Asking questions
Chapter 8. Structured observation
Chapter 9. Content analysis
Chapter 10. Secondary analysis and official statistics
Chapter 11. Quantitative data analysis
Chapter 12. Using SPSS for Windows
Chapter 13. The nature of qualitative research
Chapter 14. Ethnography and participant observation
Chapter 15. Interviewing in qualitative research
Chapter 16. Focus groups
Chapter 17. Language in qualitative research
Chapter 18. Documents as sources of data
Chapter 19. Qualitative data analysis
Chapter 20. Computer-assisted qualitative data analysis : using NVivo
Chapter 21. Breaking down the quantitative/qualitative divide
Chapter 22. Combining quantitative and qualitative research
Chapter 23. Using the Internet as object and method of data collection
Chapter 24. Writing up business research
Chapter 25. Ethics in business research
Chapter 26. Doing a research project.
References
Index