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1.
Advertising and promotion : an IMC approach by Terence A. Shimp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South-Western : Cengage Learnning, 2008
Availability: Items available for loan: NLUO (3)Call number: 659.111 SHI/ADV, ...

2.
Consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: South-Western Cengage learnning 2009
Availability: Items available for loan: NLUO (1)Call number: 658.8342 BLA/CON.

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