TY  - BOOK
AU  - Tellis, Gerard J.
TI  - Effective advertising: understanding when, how and why advertising works
SN  - 9788178293707
U1  - 659.1  
PY  - 2004///
CY  - New Delhi
PB  - Response books
KW  - Advertising
N1  - Table of Contents :
Part 1. Understanding advertisement
Part 2. Finding form market studies : when and how much advertising works
Part 3. Finding form experimental studies : how and why advertising works
Index

ER  -