Tellis, Gerard J. <br/><br/>
Effective advertising :  understanding when, how and why advertising works 
by Gerard J. Tellis. 
 - New Delhi :  Response books,  2004. 
 - 201 p. 
<br/><br/> Table of Contents :<br/>Part 1. Understanding advertisement<br/>Part 2. Finding form market studies : when and how much advertising works<br/>Part 3. Finding form experimental studies : how and why advertising works<br/>Index<br/> 
<br/><br/><label>ISBN: </label>9788178293707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1   / TEL/EFF