TY  - BOOK
AU  - Shimp,Terence A.
TI  - Advertising and promotion: an IMC approach
SN  - 9788131503881
U1  - 659.111 
PY  - 2008///
CY  - South-Western
PB  - Cengage Learnning
KW  - Advertising
N1  - Table of Contents :
Part 1.
ER  -