Shimp,Terence A. <br/><br/>
Advertising and promotion :  an IMC approach 
by Terence A. Shimp.  
 - South-Western :  Cengage Learnning,  2008. 
 - 650 p. 
<br/><br/> Table of Contents :<br/>Part 1.  
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.111  / SHI/ADV