TY  - BOOK
AU  - Cone, Steve
TI  - Steal these ideas!: marketing secrets that make you a star
SN  - 9788130905334
U1  - 658.8         
PY  - 2007///
CY  - New Delhi
PB  - Viva
KW  - Marketing
N1  - Table of Contents:
Chapter 1. Three hidden ingredients in every winning marketing campaign 
Chapter 2. In simple language : what is a brand? What makes it successful? How do you manage it? 
Chapter 3. How to create a unique selling proposition 
Chapter 4. Create, or hire, or beg, to build a memorable, distinctive personality for your business 
Chapter 5. You have to be able to see it to read it 
Chapter 6. Brochures kill trees : make the trees that die for you count 
Chapter 7. Everlasting tag lines 
Chapter 8. Think globally, act locally.. to a point 
Chapter 9. Integration wins wars and the mind of the consumer 
Chapter 10. Location, location, location : get the most from your media dollars 
Chapter 11. No one ever bought anything from an English professor 
Chapter 12. The three most important customer lessons you will ever learn 
Chapter 13. The art of building effective loyalty programs 
Chapter 14. Surprise! we're all getting older 
Chapter 15. The big breakthrough idea : where does it come from? 
Chapter 16. The web : hype and hope 
Chapter 17. The power of public relations and sponsorships 
Chapter 18. Politics and promotion 
Chapter 19. In the spotlight 
Chapter 20. Confucius and stardom 
Chapter 21. How to make the most of your advertising agency 
Chapter 22. The ten secrets you really need to steal 
Chapter 23. Being all that we can be.
Index
ER  -