TY  - BOOK
AU  - East, Robert
AU  - Wright, Malcom 
AU  - Vanhuele, Marc 
TI  - Consumer behaviour : : applications in marketing
SN  - 9788132103158
U1  - 658.8342 
PY  - 2009///
CY  - New Delhi
PB  - Sage
KW  - Marketing
N1  - Table of contents:
Part 1. Introduction
Part 2. Consumption patents
Part 3. Explaining decision making
Part 4. Market response
References
Index
ER  -