East, Robert <br/><br/>
Consumer behaviour :   applications in marketing 
by Robert East, Malcom Wright and Marc Vanhuele. 
 - New Delhi :  Sage,  2009. 
 - 334p. 
<br/><br/> Table of contents:<br/>Part 1. Introduction<br/>Part 2. Consumption patents<br/>Part 3. Explaining decision making<br/>Part 4. Market response<br/>References<br/>Index 
<br/><br/><label>ISBN: </label>9788132103158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / EAS/CON