TY  - BOOK
AU  - Agarwal, N. P.
TI  - Advertising and publicity
SN  - 9788185819204
U1  - 659.1  
PY  - 2009///
CY  - Jaipur
PB  - Prateeksha Pub., 
KW  - Advertising
N1  - Table of Contents :
Chapter 1. Media of advertising
Chapter 2. Area of advertising
Chapter 3. Process costing
Chapter 4. Project decision
Chapter 5. Fund flow statement
Chapter 6. Cash flow statement
Chapter 7. Budgetary control
Chapter 8. Government assistance to industries
Chapter 9. Strategic management control system
Chapter 10. Corporate performance appraisal
ER  -