Agarwal, N. P. <br/><br/>
Advertising and publicity 
by N.P. Agarwal, R.K. Tailor and Sunita Agarwal. 
 - Jaipur :  Prateeksha Pub.,   2009. 
 - 363 p. 
<br/><br/> Table of Contents :<br/>Chapter 1. Media of advertising<br/>Chapter 2. Area of advertising<br/>Chapter 3. Process costing<br/>Chapter 4. Project decision<br/>Chapter 5. Fund flow statement<br/>Chapter 6. Cash flow statement<br/>Chapter 7. Budgetary control<br/>Chapter 8. Government assistance to industries<br/>Chapter 9. Strategic management control system<br/>Chapter 10. Corporate performance appraisal 
<br/><br/><label>ISBN: </label>9788185819204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1   / AGA/ADV