Public relations : an emerging specialised profession :text and case studies
by Diwakar Sharma.
- New Delhi : Deep & Deep Pub., 2004.
- 216 p.
Table of Contents : Chapter 1. What is public relations ? Chapter 2. Functions of public relations Chapter 3. Public speaking Chapter 4. Non-verbal behaviour and communication Chapter 5. Communication Chapter 6. Barriers to effective communication Chapter 7. Persuasive writing Chapter 8. Corporate public relations Chapter 9. Crisis public relations Chapter 10. Relations with the media Chapter 11. Advertising Chapter 12. Media encounter Chapter 13. Case studies Index